Proper Blogging Best Practices

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1 tag should link to a variety of keywords and themes that you've posted about and no more than three tags should be assigned by also you .  Be sure are varied and not just persistent of one another because this may hurt your search engine optimization efforts. Along with helping readers find exactly what theyre looking for and reviving a number of your articles linking allows you to highlight the validity of your website.  You can link to some other blog posts or into your web pages.   Shorten Your Blog URL Website URLs are among the very first items that search engines crawl since its another touch point for those motors to tell what your webpage is about.  Because of this, its important to maintain your URL readable and to prevent a mess of figures and numbers that offer no context to search engines or to the reader.

 

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Below is a cheat sheet that breaks down the anatomy of a URL; it shows how to structure them and where to place keywords in URLs.  Keep in mind your URL does not need to be a pick up of the webpage title.  Utilizing shorter URLs is a practice because they are easier for readers and search engines to comprehend. With all these practices in mind, you'll be on the ideal path to creating a site strategy and producing articles to your readers.

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From what Ive learned SEO gets you up to now.  To genuinely achieve the top and stay there, an guide needs to be helpful to the reader.  The largest reason for this is because it aligns with Googles number one prioritythey want to rank the best content. Here are six of those practices Ive used to assist my articles rank at the top of Googles search results to aid you.  From the end of this article, youll have a playbook.    The Perfect Word Length If you Google Perfect word length for a blog article youll come across this commonly used chart in the Serp IQ study: a lot of people utilize this graph to justify writing really really long articles. From my experience, a super-useful guide that is 200-word will outrank a guide of 2,000 words daily.  But my guideline would be to aim for 1,500 words.  And while I just said there is not any perfect length, I follow this rule because it compels me to think about all angles of the subject Im writing about.

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  They scan.  In fact, research finds that youre lucky if more people read more than 20% of what youve written. So, if you would like to keep people youve got to break down your writing into short paragraphs. They seem like work.  People frighten off.  They leave your site if you frighten off people.  And if they leave your site, thats an indicator to Google that your post isnt very helpful.  And if its not useful, you start to fall in rankings.  Therefore, when you compose, look for opportunities to divide your paragraphs into shorter chunks.

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The headline has the answer to the issue inside.  How do you fry an egg Utilize cooking spray.  Theres no hook. Theres no reason.  The next headline generates curiosity.  You dont know what is going to create an egg easier to fry if you don't continue reading. And if they stay on your page more, theres a sign to Google which youve got good content.  Therefore, after youve written your post, go back and search for opportunities to create hooks.  Should you require help with your hooks and headlines, one source I turn to time and time again is this free guide on how best to compose Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever wondered why we like lists It turns our brains are wired for lists. A research conducted by Florida State University found that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were far more likely to reach goals if they created lists compared to those who did not.

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A Featured Snippet is simply an answer to a search outcome that Google picks out of an articleand most often its in the kind of a listing.  In the example above, Google shows a number of measures about how best to plan an occasion right within its own results.  The reason Featured Snippets are so valuable is that in the event the article is the one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve improved our ranks and our traffic.  If you want to obtain a Featured Snippet, theres still some speculation about how Google picks them, but normally whenever I write a blog post, I try to add lists or measures as frequently as possible.   The Types of Images That Work Finest Take a look at these two images.   Its not that the image of stones isnt appealing, but its that have been really hardwired to enjoy images of people better.

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Because I started using images of people in my blog articles, Ive discovered they get shared a whole lot longer, which is another variable Google considers in its rankings.  Its a small change which makes a big difference.    Your Posts Must be Evergreen Have you ever clicked on an article from a Google search result only to find the content outdated When I come across outdated content, I click on the back button and try another outcome. Thats why if I want something to rank highly, I attempt to make whats called evergreen contentcontent that stays applicable over a long period of time.  This means I avoid writing about matters which include time-based information or fads.   Ive put everything Ive learned to a very simple playbook that covers how to compose and optimize articles for Googles search results that anyone can use, no matter the size of your organization. If youd like my entire playbook on nonprofit SEO, it is possible to watch my free webinar The Way to Grow Your Organization by Getting Lots and a lot of Traffic to your site.